So apparently I work for food.
Malinka means Raspberry in Polish and is also a Polish Deli in London that stocks everything from fresh bread to Beetroot soup. Malinka were doing well in the market but could have been doing so much better with a succinct brand and packaging overhaul.
The owner is very open and friendly, and I wanted this to translate to the brand by the use of "we are" at the front of the name, making the brand all inclusive.
I felt the packaging needed to play on the large selection of foods Malinka stock. I did this by using the Supermarket alphabet game, I went to the supermarket and bought.... and changed it to I went to Malinka and bought...
Oh and I was paid with 3 months worth of lunches. True story.