Cadbury came to us with a problem. How do you showcase a series of chocolate bars in 6 seconds? While showing the chocolate bar in the first 2 seconds, showing a moment of enjoyment, and making sure everything was shot for mobile and Youtube?
Our solution was to demonstrate how quickly each bar can satisfy a different craving. We did this by transforming the world around the character as they took a bite of the bar.
Concept
Art Direction