By May of 2020, all Nissan productions were cancelled. Without access to vehicles or new footage, we were asked to launch a car.
So we invited the public to help through TikTok. We created an idea based on improvisation, supplied them footage from overseas, and let them create whatever VO and video they wanted. The best submissions ended up on TV.
The hashtag trended on TikTok and became the most successful Australian campaign ever on the platform. Over 31,000 videos were submitted with over 100 million views.
Concept
Art Direction