We created and launched a competition called “Get the full picture”.
The competition was launched by sending out hundreds of half postcards challenging people to travel to a National Park and find the other half of the postcard. Once they found the spot, they were to take a photo or video and tag us on Instagram or Facebook.
This not only increased revenue for National Parks but more importantly increased the awareness of the many unique experiences South Australian Parks have to offer organically. Most importantly, it ensured people drove a little further and stayed a little longer.
Creative Direction
Concept
Art Direction
Copy Writing