Slurpee Australia’s BYO Cup Day was coming. It was already popular, it was already creating momentum online, however Slurpee wanted to encourage users to be creative in their cup choices this year, and share those cups on Social Media.
With less than $10k budget across media and production, the results were astounding. Over 5,000 images of people sipping their BYOed cup were entered through Facebook and Instagram. 3,500 on Instagram alone. Reached over 3.75 million users with our 3D head message, with an average engagement rate of 10.8%.
Concept
Art Direction
Copy Writing